Sir Jim Ratcliffe, Chairman of INEOS added: “Eliud is a very special person with an approach and mindset that transcends sport. We have a close affinity with Eliud after the 1:59 Challenge so I’m pleased to bring him back into the fold. We have a great opportunity ahead of us to support not only his performance goals but understand how his approach can help others achieve theirs.”
Eliud Kipchoge and his team will begin working with the other teams backed by INEOS, which includes the All Blacks, Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team, America’s Cup Challenger of Record INEOS Britannia, OGC Nice and FC Lausanne-Sport.
Through their Performance Partnerships, INEOS brings together some of the best minds and talent in sport to tackle sports greatest challenges.
Under Sir Dave Brailsford, the teams involved are working together to identify opportunities for performance gains that can be shared and applied across the group, utilising the unique knowledge and skills of world-leading experts who operate across the full sports performance spectrum.
Sir Dave Brailsford added: “Across sports, we all face the same challenge, the need to continually improve. Through INEOS, we have a unique opportunity to take on this challenge. With some of the best minds in sport we will develop and grow the INEOS performance community, driving to become greater than the sum of our parts.”