04 Jul 2022
Tom Pidcock: My Journey, My Jersey
Tom Pidcock
Tom Pidcock, INEOS Grenadiers and Bioracer have collaborated to produce a stunning limited edition jersey design for fans, inspired by his journey so far.
The end result is the Pidcock Edition jersey – full of style, inspiration and all the performance capabilities associated with Bioracer, which is available to buy now.
The jersey was designed by Tom, using Bioracer’s ‘Design Your Own’ simulator. Fans can quickly and easily become the designers of their very own custom jerseys, created to their unique specification by the same Bioracer team who kit out the INEOS Grenadiers.
Capturing the design process from inspiration to finished product, in a brand new video Tom talks us through his dream jersey, calling upon cherished memories, design cues, big wins and cycling heroes. The Brit, who is currently taking part in his debut Tour de France, was then able to witness his design come to life by following the production process at Bioracer’s Belgian HQ.
The jersey was designed by Tom, using Bioracer’s ‘Design Your Own’ simulator. Fans can quickly and easily become the designers of their very own custom jerseys, created to their unique specification by the same Bioracer team who kit out the INEOS Grenadiers.
Capturing the design process from inspiration to finished product, in a brand new video Tom talks us through his dream jersey, calling upon cherished memories, design cues, big wins and cycling heroes. The Brit, who is currently taking part in his debut Tour de France, was then able to witness his design come to life by following the production process at Bioracer’s Belgian HQ.
Tom Pidcock: My Journey, My Jersey
Jeroen Peeters, Bioracer, said: “We are very excited to launch this first limited edition “My Journey, My Jersey”. Having Tom Pidcock as the first rider in this series to tell his story and design his own custom cycling jersey felt like the perfect fit. Since he was a little boy, Tom was already riding his race bike in Bioracer. Now, many years later, he is racing again in Bioracer as a World Champion Cyclo-cross, an Olympic MTB Champion, and one of the most promising talents in the World Tour.
“At Bioracer, we produce each year more than 12,000 unique custom cycling apparel designs worldwide. In this new content series it is great to see the enthusiasm of the INEOS Grenadiers riders to design their own jersey. They experience the same process as our customers all over the world: design your custom jersey with one of our designers at the Bioracer Design Studio, validate it in 3D, and watch the amazing result when you try it on for the very first time.
“As the original custom brand in cycling – founded in Belgium, the heartland of cycling – we have more than 35 years of experience creating custom apparel for millions of riders worldwide. Whether you are a professional team like the INEOS Grenadiers or a local group of friends searching for a cool new cycling kit in your custom design.”
