Bioracer
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From 2022 the INEOS Grenadiers will race in Bioracer kit as part of a new exciting Performance Apparel partnership.
Bioracer have designed, produced and created a kit like no other for the team for 2022. A kit designed to be raced in. A kit to feel the fastest in whether racing uphill, downhill, off-road or sprinting.
The new design, which includes a textured effect to the team’s iconic line on the back of the jersey and bold swathes of Flag blue and Brigade red, makes it the most striking in the team’s history. A fresh gradient on the arm, created using a velocity pattern composed of Grenadier Lambdas in a subtle reference to the How Fast Feels philosophy, sits alongside the globally recognisable INEOS “O” pattern, seen across the INEOS Sport family.
With over 30 years of innovation woven into every stitch, Bioracer created the kit in-house from start to finish. The Belgian company includes a design and print studio, protolab, motion speed centre, wind tunnel and several fully-owned production sites worldwide.
The new design, which includes a textured effect to the team’s iconic line on the back of the jersey and bold swathes of Flag blue and Brigade red, makes it the most striking in the team’s history. A fresh gradient on the arm, created using a velocity pattern composed of Grenadier Lambdas in a subtle reference to the How Fast Feels philosophy, sits alongside the globally recognisable INEOS “O” pattern, seen across the INEOS Sport family.
With over 30 years of innovation woven into every stitch, Bioracer created the kit in-house from start to finish. The Belgian company includes a design and print studio, protolab, motion speed centre, wind tunnel and several fully-owned production sites worldwide.
Speaking when the new partnership was confirmed in September, INEOS Grenadiers Team Principal Sir Dave Brailsford said: “I’ve known Danny and Bioracer for a long time and always admired what they do and the way that they do it. I’ve always hoped and believed that we would work together one day so I am genuinely delighted that day has now come. The ethos that underpins their work is built around speed - pure and simple - with athletes right at the heart. We share a common sense of adventure, a desire to innovate and do things differently but above all a passion for the race and for racing. We look forward to writing a new successful chapter together and showcasing their brilliant kit on the road in 2022 with our Grenadier spirit.”
Bioracer CEO Danny Segers said: “We have been working for many years in the background for multiple World Tour teams. But we have waited on the perfect team to step into the spotlights. Together with the best Grand Tour team of the last decade, we will be continuously pushing the boundaries of cycling performance.
Bioracer CEO Danny Segers said: “We have been working for many years in the background for multiple World Tour teams. But we have waited on the perfect team to step into the spotlights. Together with the best Grand Tour team of the last decade, we will be continuously pushing the boundaries of cycling performance.
“Playing a leading role in the revolution of speedwear, we will constantly be analyzing in close contact with the riders to keep innovating and optimizing both comfort and performance. It fits our purpose to make every member of the Bioracer family faster. Whether you are Filippo Ganna, Egan Bernal, Richard Carapaz or Tom Pidcock – or whether you are a casual cyclist anywhere in the world riding for glory during the weekends. This means we will translate the developments for the INEOS Grenadiers into the cycling apparel of millions of Bioracer riders worldwide and let them experience HOW FAST FEELS!”
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