fi'zi:k is the best saddle choice in the pro peloton and is proud to support the INEOS Grenadiers.

fi'zi:k is a racing brand that represents beauty, speed, passion and freedom; designed for those who race against each other, race against the clock, and for cycling enthusiasts around the world who identify with the feeling of fiery competition. This premiere Italian brand is 17 years old and has become one the most desired by professional cyclists of all disciplines.

Originally a saddle-only brand, fi'zi:k now designs and manufactures a myriad of cycling accessories. Since the beginning, the fi'zi:k mission has remained the same: to improve the riding experience for every cyclist. Based on this clear objective, which fits perfectly with the team's marginal gains philosophy, fi'zi:k has become a partner of Team INEOS.

Throughout the years, we've extolled our innovative technologies, the passion of our employees, and our dedication to designing and manufacturing end products that surpass all others in quality and performance.

Team INEOS riders have achieved some of their greatest victories riding fi'zi:k products, including back-to-back victories at the Tour de France in 2012 and 2013, and 2015, 2016, 2017 and 2018. Spine Concept, the fi'zi:k guideline to the right saddle choice (fitting), will help Team INEOS riders in finding which saddle will fit them best. Team Sky athletes will choose the Arione, Antares and Aliante or the brand new Kurve range.

fi'zi:k strongly believes in the value of sponsorship, field testing, feedback and testimonials. This three-fold sponsorship strategy is key to fi'zi:k's product development as well as sales and marketing because testing alone cannot simulate the wear on products that occurs at the highest level of professional training and racing. fi'zi:k does not want to just sponsor a team by just supplying a saddle, fi'zi:k wants to be part of the team and share with the riders and the team staff the same passion, the same desire, the same dream, the same determination and finally the glory of victory.

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