Shimano is one of the most respected and admired brands in cycling and supplies Team INEOS with groupsets, pedals and wheels.
In 1921, Shozaburo Shimano set up the Shimano Iron Works and started producing bicycle freewheels in Japan. Shimano is dedicated to developing high-quality and high-performance components for different types of bicycles, ranging from bicycles for world’s best athletes to daily consumers. Shimano pursues the creation of new designs and easy-to-use functions by keeping one step ahead of the users’ imaginations.
The engineers at Shimano work continuously on innovative new products which excel - both in precision and durability - by the metal-processing technologies they have developed for many years. This has resulted in top notch products and technologies used by professional athletes, like their Dura-Ace Di2 group set (which utilises electronic shifting).
Dura-Ace Di2 is recognised as one of the most ground-breaking innovations in the sport for years and enables effortless and faster shifting in all conditions.