THE INEOS GRENADIERS SEE BETTER WITH SUNGOD AS THE TEAM'S LONG-TERM EYEWEAR PARTNER FROM 2023.
Building its reputation on creating better products, with a better customer experience, that are better for the planet, British eyewear brand SunGod has experienced a meteoric rise to the top of the sports world in recent years, driven by its simple but powerful mission: See Better.
Founded as a challenger brand in 2013, SunGod has grown into a globally recognised performance eyewear business, that is performance-driven, community-built, and sustainable to the core. The Grenadiers wear SunGod eyewear both on and off the bike, and compete and train in SunGod’s high performance Pace Series™ sunglasses. This award-winning eyewear collection features the brand’s signature 8KO® lens technology - a 2mm nylon-based lens material, delivering weight saving and optical advantages to the team over its previous eyewear.
The Grenadiers’ well-known philosophy of continuous improvement is perfectly aligned with SunGod’s mission to “See Better'' as the eyewear brand strives to endlessly improve on the industry standard, fuelled by feedback from the world’s best athletes - now including the Grenadiers themselves.
SunGod already works with a host of world-class teams – including McLaren F1, INEOS Britannia and England Rugby - who prove both the performance and popularity of the brand in competition and beyond. With the addition of the Grenadiers, SunGod’s partner community is stronger than ever before.
As a B Corp™, SunGod has pioneered social and environmental sustainability since its inception, from its unique lifetime guarantee on all products, to its carbon-neutral status, to projects such as its MOMENTUM campaign - a celebration of female cyclists on the road to the Tour de France Femmes. By inviting SunGod into the INEOS Grenadiers’ community, the team is building solid foundations to drive positive, lasting change in the sport.
“INEOS Grenadiers is a performance-led team so we pride ourselves on working with the most forward-thinking, agile and performance-driven partners – that’s why we’ve chosen SunGod as our new, long-term eyewear partner”, said Rod Ellingworth, Deputy Team Principal of INEOS Grenadiers. “Their product quality and commitment to continuously raising the industry bar is excellent and we’re really excited by the pipeline of innovative products we will develop together. We’re delighted to welcome SunGod to the team and look forward to showcasing their products at the highest level of competitive cycling.”
"Securing the support of the Grenadiers in our mission to See Better is a statement of SunGod's deep-rooted ambition to challenge and change our industry for the better”, said Ali Watkisss, CEO and Co-Founder of SunGod. “We’re deeply honoured that the team have chosen to put their trust in us and feel proud to become a part of the Grenadiers’ phenomenal place in the history of this great sport.”