Founded as a challenger brand in 2013, SunGod has grown into a globally recognised performance eyewear business, that is performance-driven, community-built, and sustainable to the core. The Grenadiers wear SunGod eyewear both on and off the bike, and compete and train in SunGod’s high performance Pace Series™
sunglasses. This award-winning eyewear collection features the brand’s signature 8KO® lens technology - a 2mm nylon-based lens material, delivering weight saving and optical advantages to the team over its previous eyewear.
The Grenadiers’ well-known philosophy of continuous improvement is perfectly aligned with SunGod’s mission to “See Better
'' as the eyewear brand strives to endlessly improve on the industry standard, fuelled by feedback from the world’s best athletes - now including the Grenadiers themselves.
SunGod already works with a host of world-class teams – including McLaren F1, INEOS Britannia and England Rugby - who prove both the performance and popularity of the brand in competition and beyond. With the addition of the Grenadiers, SunGod’s partner community is stronger than ever before.
As a B Corp™, SunGod has pioneered social and environmental sustainability since its inception, from its unique lifetime guarantee on all products, to its carbon-neutral status, to projects such as its MOMENTUM campaign - a celebration of female cyclists on the road to the Tour de France Femmes. By inviting SunGod into the INEOS Grenadiers’ community, the team is building solid foundations to drive positive, lasting change in the sport.