Zwift

To celebrate the launch of our partnership we decided to do what we’ve done best in the past, to give our fans and Zwifters of the world the chance to take to the virtual roads and go for a spin with their heroes.

On May 1st, 10 Grenadiers will ride on 10 different routes for a combined 10 consecutive hours of Zwifting, so everyone should be able to join one of our Around the World launch rides, no matter where they are. Each Zwifter’s avatar will ride a Pinarello F12 and get to wear and keep the official INEOS Grenadiers Castelli training kit.

Eric Min, Zwift CEO and Co-Founder said: “Last year we broke our event records when we provided Zwifters the opportunity to ride with the INEOS Grenadiers, including three Tour de France winners. I’m excited for us to build on the success of those events as we continue to offer new and exciting ways for cycling fans to engage with their heroes and to benefit from the team's extensive training expertise.”

Dave Callan, INEOS Grenadiers CMO said: “In 2020 we saw the team take to the virtual roads and had record-breaking fan participation eRides via the Zwift platform, which was followed by the first ever virtual team race. For us, it demonstrated the power of the platform to bring fans from all around the world closer to the team, and we’re looking to build upon that as part of our partnership over the next three years. What better way to start than giving fans the opportunity to ride alongside and engage with the Grenadiers over the course of ten back-to-back hours, whilst taking in some of the new and exciting in-game courses.”